Book chapter · 2026

Customer experience and the impact of digital transformation on firm performance in SMEs: A comparative analysis of Vietnam

Kaperonis, S., Nguyen, N. P., & Anh, N. Q.

In K. Karpouzis & I. Skarpelos (Eds.), Contemporary Issues in Digital Communication, Media, and Culture, pp. 191–222. IGI Global

Publication status: Published

Keywords

customer experiencedigital transformationSMEsfirm performance

Author profile: Dr Stavros Kaperonis, Assistant Professor at Panteion University of Social and Political Sciences.