Research areas
Research themes at the intersection of design, communication, technology and human experience.
User Experience (UX), User Interface (UI) and Human–Computer Interaction (HCI)
Research and teaching on user experience design, interface design, usability, interaction design and the communication dimensions of digital products and services.
Artificial Intelligence and User Experience
Research on the ways artificial intelligence, personalization and AI-driven interaction design shape user engagement, customer experience and digital communication.
Spatial UX, Spatial Computing and Extended Reality (XR)
Research and scholarly work on user experience in immersive communication environments, including virtual, augmented and mixed reality, metaverse gaming and spatial computing.
Social Media, Digital Platforms and User Behaviour
Research on user behaviour, engagement, communication and experience across social media and digital platforms, including Instagram and TikTok.
Customer Experience (CX) and Digital Transformation
Research on customer experience, digital transformation, personalization and firm performance, including the digital transformation of small and medium-sized enterprises.
Digital Communication, Media Literacy and Video
Research and teaching on media literacy, video production, digital storytelling and the communication practices that shape digital participation.