STAVROS KAPERONIS
Academic profile · Research · Teaching

Dr Stavros Kaperonis

User Experience (UX) Design, Artificial Intelligence and Digital Communication Researcher

Assistant Professor · Department of Communication, Media and Culture · Panteion University of Social and Political Sciences, Athens, Greece

Research and teaching focus on the design and communication of digital environments, with particular emphasis on user experience. His work examines how interface design, usability, artificial intelligence, immersive technologies and digital platforms shape human interaction, engagement and experience.

Academic position

Assistant Professor at the Department of Communication, Media and Culture, Panteion University of Social and Political Sciences. Academic field: “Design and communication in the digital environment with emphasis on user experience.”

PhD in Public Administration, Panteion University of Social and Political Sciences. MSc in Services Management, Athens University of Economics and Business. BSc in Natural Sciences, Hellenic Open University.

Teaching includes User Experience Design, Design as a Communication Tool, video production and digital media, as well as postgraduate teaching in digital transformation, strategic design communications and customer experience.

Selected research and publications

AI-powered personalization: Boosting user engagement and customer experience

Kaperonis, S. (2025) · In B. Miguélez-Juan & S. Rebollo-Bueno (Eds.), AI Impacts on Branded Entertainment and Advertising, pp. 251–276. IGI Global

How Artificial Intelligence (AI) is transforming the user experience in digital marketing

Kaperonis, S. (2024) · In S. Teixeira & J. Remondes (Eds.), The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics, pp. 117–141. IGI Global

Sustainable social development and user experience in EU framework: Metaverse gaming as ‘third space’ of communication and interaction

Bokolas, V., Kaperonis, S., & Ntrouva, E. (2025) · Strategic Planning for Energy and the Environment, 44(04), 819–844

Customer experience and the impact of digital transformation on firm performance in SMEs: A comparative analysis of Vietnam

Kaperonis, S., Nguyen, N. P., & Anh, N. Q. (2026) · In K. Karpouzis & I. Skarpelos (Eds.), Contemporary Issues in Digital Communication, Media, and Culture, pp. 191–222. IGI Global

Virtual networks: Why do students use Instagram?

Kaperonis, S. (2019) · Homo Virtualis, 2(1), 43–49

Media literacy in video production: An experiment with university students

Kaperonis, S. (2021) · Homo Virtualis, 4(1), 4–18

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Academic roles and service

Guest Editor for the special issue “When AI Meets User Experience” in the Journal of Theoretical and Applied Electronic Commerce Research (2026–2027), and Topic Editor for the volume “AI Adoption in Social Science Education: Personality, Student Engagement, and User Experience on Digital Platforms”. Research and project activity includes work on AI, digital skills, immersive environments, digital communication and user experience.

Research projects and academic service

Research and academic work includes user experience, digital communication, AI in education, digital skills, immersive environments, and international collaborations. Project roles and outcomes should be distinguished from applications and proposals under evaluation.

Explore academic activities and projects