Book chapter · 2025

AI-powered personalization: Boosting user engagement and customer experience

Kaperonis, S.

In B. Miguélez-Juan & S. Rebollo-Bueno (Eds.), AI Impacts on Branded Entertainment and Advertising, pp. 251–276. IGI Global

Publication status: Published

Keywords

artificial intelligenceAI personalizationuser engagementcustomer experience

Author profile: Dr Stavros Kaperonis, Assistant Professor at Panteion University of Social and Political Sciences.