How Artificial Intelligence (AI) is transforming the user experience in digital marketing

Kaperonis, S.

In S. Teixeira & J. Remondes (Eds.), The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics, pp. 117–141. IGI Global

Publication status: Published

https://doi.org/10.4018/978-1-6684-9324-3.ch005

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