A framework for analysing the impact of data analytics and the Internet of Things on digital marketing

Kardaras, D., Karakostas, B., Barbounaki, S., & Kaperonis, S.

In A. Troussov & S. Maruev (Eds.), Techno-Social Systems for Modern Economical and Governmental Infrastructures, pp. 212–225. IGI Global

Publication status: Published

https://doi.org/10.4018/978-1-5225-5586-5

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