Aesthetic affect on the users’ behaviour as an element of web atmospherics: Which factors (e-atmospherics) are critical to engage the user with the platform?

Kaperonis, S.

In I. Vovou, Y. Andonova, & A.-F. Kogan (Eds.), The Creative Contagion: Media, industries, storytelling, communities, pp. 181–187

Publication status: Published in proceedings

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