Social Media, Digital Platforms and User Behaviour

Research on user behaviour, engagement, communication and experience across social media and digital platforms, including Instagram and TikTok.

Related concepts

Social MediaDigital PlatformsInstagram User BehaviourTikTok User BehaviourSocial Media UXDigital CommunicationUser Engagement

Related scholarly work

Emotions during the pandemic’s first wave: The case of Greek tweets

Skarpelos, Y., Messini, S., Roinioti, E., Karpouzis, K., Kaperonis, S., & Marazoti, M.-G. (2024) · Digital, 4(1), 126–151

Published

How social media factors influence user's travel purchase intention

Kaperonis, S. (2019) · International Journal on Advances in Internet Technology, 12(3/4), 86–95

Published

Virtual networks: Why do students use Instagram?

Kaperonis, S. (2019) · Homo Virtualis, 2(1), 43–49

Published

Analysis of user behavior on TikTok: A cluster segmentation based on perceived usability and engagement

Kaperonis, S., & Tsaknis, P. A. (2026) · Proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT). Springer Nature Switzerland

Accepted / ahead of print

Social and emotional responses to COVID-19: A comparative semiotic approach

Skarpelos, Y., Messini, S., Roinioti, E., Kaperonis, S., Marazoti, M.-G., Karpouzis, K., & Tzouveli, P. (2023) · 13th International Conference on Semiotics: Semiotics Across and In-Between, Panteion University, Athens

Presented / proceedings entry in CV

Identification of common trends in political speech in social media using sentiment analysis

Karpouzis, K., Kaperonis, S., & Skarpelos, Y. (2022) · Proceedings of the EuroMed 2022 International Conference, Cyprus

Published in proceedings

The impact of social media on user's travel purchase intention

Kaperonis, S. (2018) · Proceedings of the Seventh International Conference on Data Analytics, Special Track DAPSeD, Athens

Published in proceedings

For the complete record, see publications by Stavros Kaperonis or contact skap@panteion.gr.