Customer Experience (CX) and Digital Transformation

Research on customer experience, digital transformation, personalization and firm performance, including the digital transformation of small and medium-sized enterprises.

Related concepts

Customer Experience (CX)Digital TransformationSMEsCustomer EngagementDigital MarketingAI PersonalizationFirm Performance

Related scholarly work

Customer experience and the impact of digital transformation on firm performance in SMEs: A comparative analysis of Vietnam

Kaperonis, S., Nguyen, N. P., & Anh, N. Q. (2026) · In K. Karpouzis & I. Skarpelos (Eds.), Contemporary Issues in Digital Communication, Media, and Culture, pp. 191–222. IGI Global

Published

AI-powered personalization: Boosting user engagement and customer experience

Kaperonis, S. (2025) · In B. Miguélez-Juan & S. Rebollo-Bueno (Eds.), AI Impacts on Branded Entertainment and Advertising, pp. 251–276. IGI Global

Published

How Artificial Intelligence (AI) is transforming the user experience in digital marketing

Kaperonis, S. (2024) · In S. Teixeira & J. Remondes (Eds.), The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics, pp. 117–141. IGI Global

Published

How social media factors influence user's travel purchase intention

Kaperonis, S. (2019) · International Journal on Advances in Internet Technology, 12(3/4), 86–95

Published

For the complete record, see publications by Stavros Kaperonis or contact skap@panteion.gr.